The Advertisements on Television, billboards, magazines and other forms of media in my personal opinion is simply psychological manipulation.
To explain my stance on the issue I'd like to explain the purpose of advertisements.The purpose of advertisements is the persuade someone that they are in ''need'' of the companies product(s) This product could be anything that naturally Humans don't need or crave. The first type of adverts try to make people feel inadequate (won't be cool, ''up-to-date'' etc) if they don't buy the latest smart phone.
The second type of advertisement are the ones that humans naturally crave including food, water, drinks and basic home furniture. However in these advertisement the company will make the products more appealing by over-sexualising it, using seductive voice overs or by using famous people.
Advertisements are making large proportions of the population feel inadequate with their bodies too, take this advert from Batchelors..
The product at hand is well, tomato soup but has so much sexual undertones towards it? With British reality star Joey Essex showing off his defined body. Is that needed? NO!
To explain my stance on the issue I'd like to explain the purpose of advertisements.The purpose of advertisements is the persuade someone that they are in ''need'' of the companies product(s) This product could be anything that naturally Humans don't need or crave. The first type of adverts try to make people feel inadequate (won't be cool, ''up-to-date'' etc) if they don't buy the latest smart phone.
The second type of advertisement are the ones that humans naturally crave including food, water, drinks and basic home furniture. However in these advertisement the company will make the products more appealing by over-sexualising it, using seductive voice overs or by using famous people.
The video above depicts Cheryl Cole moving around the set in a seductive manner - this is important as it suggests to a viewer subconsciously that buying this brand of hair colouring will make one more sexier and appealing. Also the person depicted (Cheryl Cole) is important, she is a celebrity fuss in the public's consciousness she's seen as superior to the majority populace.
''Colour power'' is even written in the bottom left of the video to convey that colouring your hair is powerful and will somewhere meet your ''need'' of colouring your hair. This need encourages self-hate which can manifest itself into low self esteem, depression and suicide if conditions in the individual is ripe for it.
Though the advertisement on the surface is harmless watching many different thousands of advertisements that make us feel like we are in ''need'' of a product will make us feel perpetually inadequate.
Advertisements are making large proportions of the population feel inadequate with their bodies too, take this advert from Batchelors..
The product at hand is well, tomato soup but has so much sexual undertones towards it? With British reality star Joey Essex showing off his defined body. Is that needed? NO!
Throughout a lifetime Humans will soak up these advertisements feelings of inadequacy, need, self-hate, desire to acquire needless products or attain to ridiculous standards will dominate a person's life. The epidemic of mental health issues such as; low self esteem, depression, anxiety and more are directly linked with this correct wave of psychological manipulation through so called advertisements that we are flooded with daily.
In my ideal world advertisements would be extensively regulated? What do you think?
In my ideal world advertisements would be extensively regulated? What do you think?
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